北师大版Module4 Lesson 3 The Advertising Game课件

Lesson3
TheAdvertisingGame
Whyistheadvertimentdesignedinthisway?
TheAdvertising
Game
?
1stPara.
Theclassicadvertimentisonethatgivesinformationaboutfindingcertainproducts.
classicads.
feature
expanation
example
thedevelopemtofthisparagraph
2ndPara.
However,thiskindofadvertisingmightnotbesuitablewhenthereareproductsandrvicesindirectcompetitionwitheachotherinthemarketplace.Insuchsituations,advertimentsneedtoattract,andholdtheattentionofthepublic.
4thPara.
Formanyoftoday’sadvertirs,repeating
oldideasisnotasuccessfulapproach.
Theyrealizethatitdoesnotmatterhowattractivetheidealinkedwiththeproductis--mostpeopleknowthatthemainpurpooftheadvertimentismakingcustomersspendmoney.
5thPara.
However,notalladvertisingisaboutllingproductsandrvicesforaprofit.
Matchthepictureswitheachparagraph.
para1
para2
para4
para3
…
concept概念
visuallyattractive
视觉吸引
humour幽默
para5
GroupWork:JigsawReading
No.2Para.3
No.3Para4
No.4Para.5
No.1Para.2
theclassicads
companyname
location
product