北师大版unit11 L3 the advertising games课件

Unit11TheMedia
Lesson3
TheAdvertisingGame
(PeriodOne)
Lead-in
Watchavideoandthink:
Whatproductisitfor?
Doyouthinktheadissuccessful?why?
Findthewordsandmatchthemwiththeirdefinitions.
a)traditional,typicalb)company
c)rightforsomethingd)contain
e)planofhowmoneyshouldbespent
f)rapidincreag)ideah)method
i)belongingtotheprenttime
j)areaaroundwhereyoulive
approach,boom,budget,classic,concept,consistof,contemporary,corporation,neighborhood,suitable
a)traditional,typical_________
b)company_________
c)rightforsomething_________
d)contain_________
e)planofhowmoneyshouldbespent
_________
budget
classic
consistof
corporation
suitable
approach
concept
neighbourhood
contemporary
boom
f)rapidincrea___________
g)idea___________
h)method___________
belongingtotheprenttime
______________
j)areaaroundwhereyoulive
______________
Readingandthinking:
ReadPara1&2tofillintheblanks.(onewordonly)
ClassicAdvertiments
definition
Theytellusthe_________ofacompanyorageneral___________.
examples
_____________SewingMachine
TsingTao__________Corporation
disadvantages
Theydon’t__________theneedswhen__________witheachother.
solutions
Theyupicturesorthewordsofexpertsand______moderntechniquesofdesign.
location
name
Shanghai
Beer
Meet/suit
competing
apply
1.Howcantheadstandoutinaworldfullofcompetition?
ReadPara3&4andanswerthefollowingquestions.
Theymustcombinethehigheststandardsofdesignwithideaslinkedtotheproducts.
2.Whatideasdotoday’sadvertirsutomakeyounoticetheirproducts?
newandunusualideas
humour
1.Whatmakespublicaddifferentfromothers?
ReadPara5anddiscuss:
TheiraimB.theirdesign
C.TheirbudgetD.theirpopularity
2.Whatisthepurpoofpublicad?Howdoyoufeelaboutit?Andhowcantheadvertirsuthepublicadtoeducatepeople?
Summarizingandchecking:
Therearemanydifferentkindsofadvertiments.Somemaygive_______informationabouttheproduct;somearemade__________attractivetoholdpeople’sattention;othersu__________likesuccessandwealth.Nowadaystopadvertirsprefertou_________aswellasnewand___________ideastosurpripeople.Publicadvertiments,however,focusonincreasingpublic____________.
direct
visually
concepts
humour
unusual
knowledge
Enjoysomeslogans.