北师大版必修四Unit11 lesson3 The advertising game2课件

Unit11Lesson3
Theadvertisinggame
Ilike…
advertiments
Theadvertisinggame
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Whatisanadvertiment?
Anadmaygivedirectinformationlikenamesorlocations.
B
M
B:toobroad
M:mainidea
N:toonarrow
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Productsaresometimeslinkedwithdifferentconceptsorideas.
Usingcommonideastollproductsisasoldasadvertisingitlf.
Modernadsmuststandouttomakethemlvesattractive.
N
M
B
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Someadvertirswanttocreatesomethingthathasneverbeenenbefore.
Newandunusualideasoftenappearintoday’stopadvertiments.
Advertirslookforotherwaystomakepeoplenoticetheirproducts.
N
M
B
Therearemanydifferentkindsofadvertiments.Somemaygive_________informationabouttheproduct;somearemade__________attractivetoholdpeople’sattention;othersu__________likesuccessandwealth.Nowadaystopadvertirsprefertou_________aswellasnewand___________ideastosurpripeople.Publicadvertiments,however,focusonincreasingpublic____________.
direct
visually
concepts
humour
unusual
knowledge
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Justdoit.
只管去做。(耐克)
Askformore.
渴望无限。(百事)
Thetasteisgreat.
味道好极了。(雀巢咖啡)
Goodtothelastdrop.
滴滴香浓,意犹未尽.(麦斯威尔咖啡)
Thievesgotothebeachtoo.Takecareofyourbelongings.
Helpprotectyourisland.
TheBible----God’sroadmapforlife.
Webite.