商务英语中级第四章4a brand power课件

Unit4a
Brandpower
Brandsofmobile
NokiaMotorola
Siemens
SonyEricsson
SamsungLG
BrandsoffamousCars
BMWPorscheBNZEHondaBuick
DAEWOOVolkSwagenFerrariFIAT
TOYOTAFordCadillacChrysler
LincolnVOLVO
IBM
SONY
TOSHIBA
APPLE
DELL
BenQ
HP
Speaking:Whatwouldbetheadvantagesanddisadvantageofbuyingallofthefinancialproductsfromthesameproviders?
Phrasandexpressions
convenience/convenient
getdiscountthroughloyaltyvouchers
havetrustinthereliabilityofthebrandname
haveconfidenceinthegoodqualitygoodrvice
notnecessarilythebestdealineveryca
over-relianceononecompanyifanythinggoeswrongreducetherisk
.Quitesimplebyofferingvalueformoneyandexcellentcustomerrvicestandards.很简单,通过提高资金效益以及提供优质的客户服务方法。这里的valueformoney是指物有所值的程度。
5.Ourkeyoperationadvantageisthat,asatelephone-onlyoperation,Sainsbury’sbankdoesn’thavethehighover-headsthatabranchnetworkdoes.我们的运作优势是:作为只通过电话运作的业务,塞恩斯伯里银行没有一般银行网点所要支付的管理费用.overheads指企业的日常开支,包括工资,租金,设备,内部装饰以及缴税等的花销,费用。
6.…Sainsbury’xperienceinretailingmeansthatitsbankcanapplyaretailer’scustomer-focudmentalitytothefinancialrvicesctor.塞恩斯伯里在零售业的经验意味着它所属的银行能把零售商的以顾客为中心的理念引入金融服务这一行业
.Wefirmlybelievethatourcommitmenttoourcustomerwillpreventbranddamage.我们坚信我们对顾客的承诺会防止对品牌的损害。8.Whocouldhaveimagined,backint1869,thatasmallfamilydairywouldgrowintoamajorretailgroupoperatingover800stores?谁可以想象,早在1869年的一个小小的销售奶制品的家庭店铺,会发展成一个拥有800多家连锁店的大型集团。