大学体验英语第二册Unit3课文A课件

UNIT3(PassageA)ADVERTISING
Oct.21-25,2013
Week8
Prentation
PassageATheAdCouncilataGlance
TextStructure
Para1
Para2-3
Para4
Para6-7
Para5
Testifiedby4Examples
ContentAwareness–Para1
Youmaynotimmediatelyknowusbyname,butyoudoknowus.For59years,theAdCouncilhascreated_________and_____________publicrvicemessagesforournation.Ourslogansandcharactersaremorethan_____________—theyraiawareness,inspireindividualstotakeaction,andsavelives.ThefollowingresultstestifytothepoweroftheAdCouncil’smessagestomake________and__________socialchange:
timely
compelling
memorable
lasting
positive
ExamplesadoptedtotestifytothepoweroftheAdcouncil’smessages.
Introducedin1985
save75,ooolives
Since1972
help300,000students
Thelowestfatalities
themostrecognizedslogan
Launchedin1944
longest-running&famous
95%
77%
70%
15,935
$1.4
billion
21%
70%
Makelastingandpositivesocialchange
ContentAwareness–Para1
ContentAwareness–Para1
SmokeyBear'sCampaignisanefforttohelpeducatepeopleabouttheimportanceof___________accidental,human-caudwildfires.
Thefocusofthecampaignwasonpromotingwildfireprevention,andSmokeyBearasateacher,asafriend,andastheguardianofourland.
preventing
ContentAwareness–Para1
VinceandLarry,thetwocrashtestdummies,weredevelopedbytheNationalAdCouncilandNationalHighwayTrafficSafetyAdministrationandtheUnitedStatesDepartmentofTransportation.Theycamealivetotelleveryoneabout____________andwhathappenswhenyoudon’twearsafetybelts.
safetybelts
ContentAwareness–Para2
Sincecreatingthecategoryofpublicrviceadvertiments(PSAs)in1942,theAdCouncilhasplayed____________________________inourchangingsociety.TheWarAdvertisingCouncil,aprivate,non-profitorganization,wasfoundedto______supportfor_____________________efforts.
rallyv.(cauto)comeorbringtogetherforapurpo
TheWarAdvertisingCouncil,whichwasnotestablishedbythegovernmentorforprofit,wasaimedatencouragingpeopletosupportWorldWarII.
anincreasinglycriticalrole
rally
WorldWarII-related
ContentAwareness–Para3
Warbondsaredebtcurities(债券)i_________byagovernmentforthepurpooffi____________militaryoperationsduringtimesofwar.Warbondsge___________capitalforthegovernmentandmakeciv___________feelinvolvedintheirnationalmilitaries.
issued
financing
generate
civilians