供应链管理第三版Unit9习题与答案.pdf

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Chapter9
PlanningSupplyandDemandintheSupplyChain:
ManagingPredictableVariability
True/Fal
1.Predictablevariabilityischangeindemandthatcannotbeforecasted.
Answer:Fal
Difficulty:Easy
2.Facedwithpredictablevariabilityofdemand,acompany’sgoalistorespondina
mannerthatmaximizesprofitability.
Answer:True
Difficulty:Easy
3.Theadvantageofcarryingenoughmanufacturingcapacitytomeetdemandin
anyperiodisverylowinventorycosts,becaunoinventoryneedstobecarried
fromperiodtoperiod.
Answer:True
Difficulty:Easy
4.Thedisadvantageofcarryingenoughmanufacturingcapacitytomeetdemandin
anyperiodisthatmuchoftheexpensivecapacitywouldgounudduringmost
monthswhendemandwaslower.
Answer:True
Difficulty:Easy
5.Theadvantageofbuildingupinventoryduringtheoffasontokeepproduction
stableyearroundliesinthefactthatafirmcouldgetbywithasmaller,more
expensivefactory.
Answer:Fal
Difficulty:Moderate
6.Thedisadvantageofbuildingupinventoryduringtheoffasontokeep
productionstableyearroundistheexpensivecapacitythatwouldgounud
duringmostmonthswhendemandwaslower.
Answer:Fal
Difficulty:Easy
7.Anapproachwhereafirmworkswiththeirretailpartnersinthesupplychainto
offerapricepromotionduringperiodsoflowdemandwouldshiftsomeofthe
demandintoaslowperiod,therebyspreadingdemandmoreevenlythroughout
theyearandreducingtheasonalsurge.
Answer:True
Difficulty:Moderate
EvaluationWarning:Thedocumentwascreatedwithfor.
8.Withsupplyanddemandmanagementdecisionsbeingmadeindependently,itis
easiertocoordinatethesupplychain,therebyincreasingprofit.
Answer:Fal
Difficulty:Moderate
9.Afirmcanvarysupplyofproductbycontrollingproductioncapacityandinventory.
Answer:True
Difficulty:Easy
10.Afirmthatusflexibleworkhoursfromtheworkforcetomanagecapacityto
bettermeetdemandisusingaasonalworkforce.
Answer:Fal
Difficulty:Moderate
11.Schedulingtheworkforcesothattheavailablecapacitybettermatchesdemand
isusingtimeflexibilityfromtheworkforce.
Answer:True
Difficulty:Moderate
12.Theuofapart-timeworkforcetoincreathecapacityflexibilitybyenabling
thefirmtohavemorepeopleatworkduringpeakperiodsisdesigningproduct
flexibilityintotheproductionprocess.
Answer:Fal
Difficulty:Moderate
13.Afirmthatusatemporaryworkforceduringthepeakasontoincrea
capacitytomatchdemandisusingaasonalworkforce.
Answer:True
Difficulty:Easy
14.Theuofdualfacilitiestomanagecapacitymaybehardtosustainifthelabor
marketistight.
Answer:Fal
Difficulty:Hard
15.Afirmthatpurchaspeakproductioncapabilityfromothercompaniessothat
internalproductionremainslevelandcanbedonecheaplyisusing
subcontracting.
Answer:True
Difficulty:Easy
16.Afirmthatbuildsdedicatedfacilitiestoproducearelativelystableoutputof
productsovertimeinaveryefficientmannerandpurchaspeakproduction
capabilityfromothercompaniesisusingsubcontracting.
Answer:Fal
Difficulty:Hard
17.Afirmthathasproductionlineswhoproductionratecaneasilybevariedto
matchdemandhasdesignedproductflexibilityintotheproductionprocess.
Answer:True
Difficulty:EasyEvaluationWarning:Thedocumentwascreatedwithfor.
18.Theuofaasonalworkforcerequiresthattheworkforcebemulti-skilledand
easilyadapttobeingmovedfromlinetoline.
Answer:Moderate
Difficulty:Hard
19.Theuofcommoncomponentsacrossmultipleproducts,witheachproduct
havingpredictablyvariabledemand,willresultinthedemandforthecomponents
beingrelativelyconstant.
Answer:True
Difficulty:Moderate
20.Whenmostoftheproductsafirmproduceshavethesamepeakdemandason,
theuofcommoncomponentstocreaterelativelyconstantoveralldemandin
thecomponentsisfeasible.
Answer:Fal
Difficulty:Moderate
21.Whenmostoftheproductsafirmproduceshavethesamepeakdemandason,
itisnecessarytobuildproductsduringtheoffasonthathavemorepredictable
demand.
Answer:True
Difficulty:Easy
22.Operationsusuallymakesthepromotionandpricingdecisions.
Answer:Fal
Difficulty:Easy
23.Maximizingrevenueistypicallytheobjectivewhenmarketingandsalesmakethe
promotionandpricingdecisions.
Answer:True
Difficulty:Easy
24.Pricingdecisionsbadonlyonrevenueconsiderationsoftenresultinan
increainoverallprofitability.
Answer:Fal
Difficulty:Moderate
25.Thecombinationofpricingandaggregateplanning(bothdemandandsupply
management)canbeudtomaximizesupplychainprofitability.
Answer:True
Difficulty:Moderate
26.Whenperformingaggregateplanning,thegoalofallfirmsinthesupplychain
shouldbetomaximizeindividualfirmprofits.
Answer:Fal
Difficulty:Moderate
27.Determininghowprofitswillbeallocatedtodifferentmembersofthesupplychain
isakeytosuccessfulcollaboration.
Answer:TrueEvaluationWarning:Thedocumentwascreatedwithfor.
Difficulty:Moderate
28.Ingeneral,asthefractionofincreaddemandcomingfromforwardbuying
grows,offeringthepromotionduringthepeakdemandperiodbecomesmore
attractive.
Answer:Fal
Difficulty:Moderate
29.Offeringapromotionduringapeakperiodthathassignificantforwardbuying
createvenmorevariabledemandthanbeforethepromotion.
Answer:True
Difficulty:Easy
30.Averageinventorydecreasifapromotionisrunduringthepeakperiodand
increasifthepromotionisrunduringtheoff-peakperiod.
Answer:Fal
Difficulty:Easy
31.Promotingduringapeakdemandmonthmaydecreaoverallprofitabilityifa
significantfractionofthedemandincrearesultsfromaforwardbuy.
Answer:True
Difficulty:Hard
32.Asforwardbuyingbecomesasmallerfractionofthedemandincreafroma
promotion,itislessprofitabletopromoteduringthepeakperiod.
Answer:Fal
Difficulty:Hard
33.Astheproductmargindeclines,promotingduringthepeakdemandperiod
becomeslessprofitable.
Answer:True
Difficulty:Easy
34.Whenfacedwithasonaldemand,afirmshoulduacombinationofpricing
(tomanagedemand)andproductionandinventory(tomanagesupply)to
improveprofitability.
Answer:True
Difficulty:Moderate
MultipleChoice
1.Predictablevariabilityis
a.changeindemandthatcanbeforecasted.
b.changeindemandthatcannotbeforecasted.
c.changeindemandthathasbeenplanned.EvaluationWarning:Thedocumentwascreatedwithfor.
d.changeindemandthathasbeenscheduled.
e.alloftheabove
Answer:a
Difficulty:Easy
2.Whichofthefollowingisnotaproblemcaudbyproductxperiencing
predictablevariabilityofdemand?
a.highlevelsofstockoutsduringpeakdemand
b.highlevelsofexcessinventoryduringperiodsoflowdemand
c.increadresponsivenessofthesupplychain
d.increadcostsinthesupplychain
e.decreadresponsivenessofthesupplychain
Answer:c
Difficulty:Easy
3.Afirmcanhandlepredictablevariabilitybymanaging
a.supplyusingcapacity,inventory,tradepromotions,andbacklogs.
b.supplyusingcapacity,inventory,subcontracting,andbacklogs.
c.demandusingshort-termpricediscountsandtradepromotions.
d.aandconly
e.bandconly
Answer:e
Difficulty:Easy
4.Seasonaldemandcanbemetby
a.maintainingenoughmanufacturingcapacitytomeetdemandinany
period.
b.buildingupinventoryduringtheoffasontomeetdemandduringpeak
asons.
c.offeringapricepromotionduringperiodsoflowdemandtoshiftsomeof
thedemandintoaslowperiod.
d.alloftheabove
e.aandbonly
Answer:d
Difficulty:Moderate
5.Theadvantageofmaintainingenoughmanufacturingcapacitytomeetdemandin
anyperiodis
a.verylowinventorycostsbecauinventoryneedstobecarriedfrom
periodtoperiod.
b.verylowinventorycostsbecaunoinventoryneedstobecarriedfrom
periodtoperiod.
c.veryhighinventorycostsbecaunoinventoryneedstobecarriedfrom
periodtoperiod.
d.veryhighinventorycostsbecauexpensivecapacitywouldgounud
duringmostmonthswhendemandwaslower.
e.noneoftheabove
Answer:b
Difficulty:Moderate
EvaluationWarning:Thedocumentwascreatedwithfor.
6.Thedisadvantageofmaintainingenoughmanufacturingcapacitytomeet
demandinanyperiodis
a.muchoftheexpensivecapacitywouldgounudduringmostmonths
whendemandwaslower.
b.theexpensivecapacitywouldbeudconsistentlythroughouttheyear.
c.mostoftheexpensivecapacitywouldstillbeudduringmostmonths
whendemandwaslower.
d.verylowinventorycostsbecaunoinventoryneedstobecarriedfrom
periodtoperiod.
e.Noneoftheabovearetrue.
Answer:a
Difficulty:Moderate
7.Theadvantageofbuildingupinventoryduringtheoffasontomeetdemand
duringpeakasonsandkeepproductionstableyearroundis
a.verylowinventorycostsbecaunoinventoryneedstobecarriedfrom
periodtoperiod.
b.muchoftheexpensivecapacitywouldgounudduringmostmonths
whendemandwaslower.
c.inthefactthatafirmcouldgetbywithasmaller,lesxpensivefactory.
d.inthefactthatafirmcouldgetbywithalarger,moreexpensivefactory.
e.Noneoftheabovearetrue.
Answer:c
Difficulty:Moderate
8.Thedisadvantageofbuildingupinventoryduringtheoffasontomeetdemand
duringpeakasonsandkeepproductionstableyearroundis
a.verylowinventorycostsbecaunoinventoryneedstobecarriedfrom
periodtoperiod.
b.veryhighinventorycostsbecauinventoryneedstobecarriedfromperiod
toperiod.
c.inthefactthatafirmcouldgetbywithasmaller,lesxpensivefactory.
d.inthefactthatafirmcouldgetbywithalarger,moreexpensivefactory.
e.Noneoftheabovearetrue.
Answer:b
Difficulty:Moderate
9.Theadvantageofofferingapricepromotionduringperiodsoflowdemandto
shiftsomeofthedemandintoaslowperiodis
a.ademandpatternthatislesxpensivetosupply.
b.veryhighinventorycostsbecauinventoryneedstobecarriedfrom
periodtoperiod.
c.inthefactthatafirmcouldgetbywithasmaller,moreexpensivefactory.
d.muchoftheexpensivecapacitywouldgounudduringmostmonths
whendemandwaslower.
e.alloftheabove
Answer:a
Difficulty:Moderate
10.Companiestypicallydividethetaskofsupplyanddemandsothat
a.MarketingmanagesdemandandOperationsmanagessupply.EvaluationWarning:Thedocumentwascreatedwithfor.
b.MarketingmanagessupplyandOperationsmanagesdemand.
c.Marketingmanagesdemandandsupply.
d.Operationsmanagesdemandandsupply.
e.noneoftheabove
Answer:a
Difficulty:Easy
11.Withsupplyanddemandmanagementdecisionsbeingmadeindependently,
a.itisincreasinglydifficulttocoordinatethesupplychain,thereby
increasingprofit.
b.itisincreasinglydifficulttocoordinatethesupplychain,thereby
decreasingprofit.
c.itiasiertocoordinatethesupplychain,therebydecreasingprofit.
d.itiasiertocoordinatethesupplychain,therebyincreasingprofit.
e.noneoftheabove
Answer:b
Difficulty:Moderate
12.Afirmcanvarysupplyofproductbycontrolling
a.productioncapacityandinventory.
b.productioncapacityandpricepromotions.
c.pricepromotionsandinventory.
d.productioncapacityandinventorypromotions.
e.noneoftheabove
Answer:a
Difficulty:Moderate
13.Whichofthefollowingisnotanapproachthatfirmscanuwhenmanaging
capacitytomeetpredictabledemandvariability?
a.timeflexibilityfromworkforce
b.uofasonalworkforce
c.uofsubcontracting
d.uofdualfacilities—dedicatedandflexible
e.usingcommoncomponentsacrossmultipleproducts
Answer:e
Difficulty:Easy
14.Thecapacitymanagementapproachthatusflexibleworkhoursfromthe
workforcetomanagecapacitytobettermeetdemandis
a.timeflexibilityfromworkforce.
b.uofasonalworkforce.
c.uofsubcontracting.
d.uofdualfacilities—dedicatedandflexible.
e.designingproductflexibilityintotheproductionprocess.
Answer:a
Difficulty:Moderate
15.Thecapacitymanagementapproachthatusatemporaryworkforceduringthe
peakasontoi