上外外贸函电02BusinessLetters课件

TradeRelatedBusinessCommunication
Lesson2
BusinessLetters
ClassificationofBusinessLetters
GeneralCommunication:“Letitbe!”attitude
SendingNews:thePOSITIVE&negativeside
Complaining:Neverwriteinanger
B2BV.S.B2C
ModernbusinessEnglishis...
"Thewritingofinformationinawaythatgivesareaderagoodchanceofunderstandingthedocumentatthefirstreading."
MartinCutts,
ThePlainEnglishGuide,Oxford,1995
TheReader'sExpectations
clearandeasytoread
shortand"tothepoint"
politeandrespectful
action-oriented
Insummary,theywanttoreceivedocumentsthatare"reader-friendly".
Busy→Business
Remember,
mostreadersarebusypeople.
Theywanttoknowthe
mainpoints
ofyourmessagequickly.
Yourreaderxpecttofind:
aclearstatementofyourpurpoforwriting
allnecessaryinformation(maybemorethanthat)forthemtotakeaction
thespecificactiontotake
The5CsPrinciple
Complete
Cohesive
Clear
Conci
Courteous
GrammarGuide
Activevoice
Modernwords
Fewer(noun)Phras
BriefSentences
LanguageStyle
You-attitude
PositiveEmphasis
Reader’sBenefit
Tone,PowerandPoliteness
HowtoCreateYou-attitude
Talkaboutthereader,notaboutyourlf.
Refertothereader’srequestororderspecifically.
Don’ttalkaboutfeelings,excepttocongratulateoroffersympathy.
Inpositivesituations,uyoumoreoftenthanI.Uweonlywhenitincludesthereader.
Innegativesituations,avoidthewordyou.