商务英语课程Unit15ECommerce课件

UNIT
15
LearningObjectives
Understandingsomebasic
conceptsofE-commerce
TalkingabouttheInternetand
E-commerce
Talkingaboutshoppingonline
Writinge-mails
E-commerce
电子商务
◆SpeakingTask
◆Warm-upPractice
◆ListeningTask
◆Follow-upPractice
CONTENTS
◆WritingTask
◆ReadingTask
Warm-upPractice
Weneedtodiscusssomequestionsaboutwhatwearegoingtolearninthisunit.
Sure,that’llhelpusunderstandbetteraboutwhatweareaskedtodo.
1.Discussthefollowingquestions.
1)WhatkindofWebsitesdoyouoftenvisit?
2)WhatdoyouthinkofE-commerceinChina?
3)WhyarecompaniesinterestedinE-commerce?
4)WhatarethebenefitsofE-commerce?
5)DoesE-commercehaveanydisadvantages?Whatarethey?
6)Whatdoyouthinkofonlineshopping?
7)WhatistherelationshipbetweenE-commerceandE-business?
BenefitsofE-commerce
ForBuyers:
(1)Increaspurchasingopportunities.
(2)Providescompetitivebidinformation.
(3)Increasspeedandaccuracyofinformation.
(4)Reducescosts.
(5)Awiderrangeofchoicesareavailable.
(6)Someproductssuchassoftware,audioclips,orimages,canbedeliveredviatheInternet.
(7)Societyderivesbenefits.
(8)Electronicpaymentoftaxrefunds,publicretirement,andwelfaresupportcostslesstoissue.
(9)Electronicpaymentismorecureandfaster.
(10)E-paymentsareeasiertocontrolthanchecks,whichcanhelpprotectagainstfraudandtheftloss.
(11)Youcanworkfromhome.
(12)Itreducescommuter-costsandtrafficjams.
(13)It'nvironmentallysoundreducespollution.
(14)Distanceeducationhamerged.
DisadvantagesofE-commerce
(1)Somebusinessprocess,suchasperishablefoods,andhigh-costitemssuchasjewelryorantiques,maybedifficulttoinspectfromaremotelocation.
(2)E-commerceisnewandsomepeopleareslowtoadapttochange.
(3)Technologiesarechangingsorapidlythatkeepingpacewithchangewillultimatelybecometoocostly.
(4)Thereimployeeturnover,asmanyskilledemployeesleavetostarttheirownbusinessorforhighersalaries.
(5)ManycompaniesfaceculturalandlegalimpedimentstoE-commerce.
(6)ThereisthedifficultyofintegratingexistingdatabasintothesoftwarethatenablesE-commerce.
(7)SomeconsumersarestillfearfulofndingtheircreditcardnumbersontheInternet.
(8)Otherconsumersaresimplyresistanttochangeandareuncomfortableviewingmerchandionacomputerscreen.
(9)Internetlawsareconfusingandconflicting.
ListeningTask
InthispartyouwilllistentotwopassagesabouttheInternetandE-commerce.Trytofinishtheexerciswhilelistening.
Areyouready?
15.1.1Listentothepassageandanswerthefollowingquestions.
1)WhataboundontheInternet?
Gooddeals,convenience,andchoiceaboundontheInternet.
2)Whydoyouuabrowrthatshouldcomplywithindustrycuritystandards?
BecauthestandardsscramblethepurchainformationyoundovertheInternet,helpingtocureyourtransaction.
3)Ifyouarenotfamiliarwithacompanyllingonline,whatshouldyoudo?
Youshouldaskforapapercatalogorbrochuretogetabetterideaoftheir
merchandiandrvices.Also,determinethecompany’srefundandreturn
policiesbeforeyouplaceyourorder.
4)Whatissuggestedinestablishingapassword?
Becreativeandnevergiveittoanyone.Avoidusingatelephonenumber,birthdateoraportionofyourSocialSecuritynumber.Instead,uacombinationofnumbers,lettersandsymbols.
5)Whatshouldyoudoafteryouplaceyourorderonline?
Youshouldprintacopyofyourpurchaorderandconfirmationnumberforyour
recordsafteryouplaceyourorder.
6)Beforeyousignupfortherviceofpayingbillsandcheckingyouraccount
statusonline,whatshouldyoudo?
Youshouldevaluatehowthecompanycuresyourfinancialandpersonalinformation.
2.Listentothepassageandfillinthemissinginformationinthe
blanksaccordingtotheinformationyouhear.
Today,theInternetisreshapingthewaybusinesstransactionsareconducted.Itimpoweringbothconsumersandbusinessbyprovidingexpandingmarketsandchoicestonotonlynational,butalsointernationalcommunities.Itenrichescompetitioninproductsandpricesanditdriveschangeandimprovement,givenitsabilitytoprovideinformationandcomparativechoices.
PuttingupaWebsitetopromoteanddisplayproducts,andtheluringonlineshoppersintolookaroundattheofferings,however,areonlyonedimensionofconductingbusinessviatheInternet.Torealizethetruepotentialofelectroniccommerce,aneffectivemethodofreceivingpaymentforproductssoldordeliveredthroughtheInternetisanecessity.ThisisthefocusofcurrentInternet-relatedrearch.WhileitiscurrentlypossibletomakepurchaovertheInternet,thisformofcommercehasnotyetgainedsufficientpopularity.Ithasgreatpotential.
Whilenobodyiscertainwhatthefuturewillbring,wedoknowthattheInternetrecognizesnonationalborders.Electroniccommerceisglobalinnature,sotheInternetcan’thelpbuttodramaticallyincreainternationalbusiness.Theever-changingtechnologyinelectroniccommerceandtheintroductionofnewhardware,software,andrvicetechnologyforcemarketparticipantstoquicklyandreadilyadjusttheirbasicbusinessstrategies.Companieswhowanttoparticipateintheworldwideelectroniccommercerevolutionmustadapttheirelectroniccommercervicecapabilitiesandproductofferingstotherequirementsoftheelectroniccommercemarketplace.
SpeakingTask
Inthispartyouaregoingtoreadtwodialoguesinpairsandthenyouwillbeaskedtoanswersomequestionsaboutwhatyouhaveread.
Pleareadlouder!