商贸英语选读me最终定稿版课件
更新时间:2022-09-29 03:39:43 阅读： 评论：0
ExecutiveSummary
ThemainPastryshop’scustomersarethocollegestudents.Manyofthemmaygetuplateinthemorning,sopastryistheirbestbreakfast.Atthesametimeifstudentsfeelhungryatnight,theycancometopastryshoptobuysomething.Ofcourourrviceisnotlimitedtothis.Wewillalsoprovideforallkindsofpartyandpartywithcakesanddelicioustomeetthedemandofcustomers.
Objectives
KeystoSuccess
Storedesignthatwillbebothvisuallyattractivetocustomers,anddesignedforfastandefficientoperations.
Employeetrainingtoinsurethebestpastrypreparationtechniques.
Marketingstrategiesaimedtobuildasolidbaofloyalcustomers,aswellasmaximizingthesalesofhighmarginproducts,suchasSweetdrinks.
Becomeaveryfamousshopwhichprovideallkindsofpastrybythelocalstudents
Turninprofitsfromthefirstmonthofoperations.
Maintaina65%grossmargin.
CompanyOwnership
Pastryshop’sonlyinvestorisMEwhocumulativelyowns100%ofthecompany.Thestart-uplossofthecompanyisassumedintheamountof￥10,0000.
productsandrvices
Allkindsofcakes
1:Foamtypecakes
2:Chiffontypecakes
Snacksanddrinks
Wealsohavesomerelatedrvices
Suchas:
couplehomemadechocolatecakestall,diningtablesandchairsfortheguests
Undertakingavarietyofsmallfestivals,birthdayparties.
MarketAnalysisSummary
Market
AnalysisSummary
Market
Segmentation
TargetMarket
SegmentStrategy
MarketNeeds
MarketTrends
SWOT
Functionstrategy
Businessunitstrategy
Enterprigeneralstrategy
StrategyPyramids
Differentiationstrategy
Financialstrategy、HRStrategy
Integrationstrategy
