高分英文作文：关于广告利与弊x

高分英文作文:关于广告利与弊
写作题目:Advertisingencouragesconsumerstobuyinquantityratherthanpromotinginquality.Doyouagreeordisagree?
写作题目讲解:
广告出题种类两种,一种为大范围的(易写),如广告的好与坏;一种为考察细节的(难写),如来自竞争公司的广告对消费者的影响,而此次考试属于后者。所以大家要加强审题练****br/> 写作范文:
Towhatextentdoyouagreeordisagreewiththefollowingstatement?Advertisingusuallyencouragesconsumerstobuyaproductorrviceinquantityratherthanpromotingitsquality.Givereasonsforyouranswerandincludeanyexamplesfromyourownknowledgeorexperience.
你在多大程度上同意或不同意下面的说法?广告通常鼓励消费者大量购买产品或服务,而不是提高其质量。给出你回答的理由,并举出任何来自你自己的知识或经验的例子。
Advertisingisthelifeoftradeassupplierswanttollthingsinquantity;however,thesuccessorfailureofeveryadvertimenteventuallydependsonthequalityofaproductorrvice.Itmaybesaidthatabadinvestmentisgoingforquantityoverquality,withoutbeingawarethatcustomersarebecomingmorecarefulwiththeirwallets,especiallywiththesluggisheconomyrightnow.Whilequalitysoundshardtodefine,youknowthatitisqualityratherthanquantitythatmatters.
广告是贸易的生命,因为供应商想大量销售商品;然而,每个广告的成功与否最终取决于产品或服务的质量。可以说,一个糟糕的投资是追求数量而不是质量,而没有意识到消费者正在更加小心他们的钱包,特别是现在经济不景气。虽然质量听起来很难定义,但重要的是质量而不是数量。
Thegreatestthingtobeachievedinadvertisingisbelievably,andnothingismorebelievablethantheproductitlf.So,themostpowerfulelementinadvertisingisthetruth,nothalflying.Forexample,ahugeadvertisingcampaignwillmakeabadproductfailfasterbecauitwillcertainlygetmorepeopletoknowthatitisbad.
广告所能达到的最大成就是可信性,没有比产品本身更可信的东西了。所以,广告中最有力的因素是事实,而不是半谎言。例如,一场大规模的广告活动会使一个糟糕的产品更快地失败,因为它肯定会让更多的人知道它是坏的。
Althoughadvertisingisthemosteffectivewaytoencouragemassconsumption,particularlyifthegoodsarecheapandworthless,thebitternessofpoorqualityisrememberedlongafterthesweetnessoflowpricingisforgotten.Inacertainway,qualityislikecooking,andyoucannotfakegoodqualityanymorethanyoucanfakeagoodmeal.
虽然广告是鼓励大众消费最有效的方法,特别是如果商品便宜且毫无价值的话,但人们在忘掉低价的甜蜜之后很久就会记住质量差的苦涩。在某种程度上,质量就像烹饪,你不能伪造好质量比你可以假装一顿美餐。
Inconclusion,justbecauqualityismoreimportantthanquantity,itdoesnotmeanthatadvertisingdoesnotplayadecisiveroleininfluencingthepublicmind.Thepointisthatconsumershavenowbecomemoreprudentinspendingbehaviorsandhencearenolongeraspenny-wiandquality-foolishasbefore.Inallevents,suppliersshouldcontinueinvestinginadvertisingtheirqualityproductsbecau,iftheystopadvertisingtosavemoney,itwouldbeasstupidasstoppingtheclocktosavetime.
总之,仅仅因为质量比数量更重要,并不意味着广告在影响公众心态方面没有起到决定性的作用。关键是,消费者现在在消费行为上变得更加谨慎,因此不再像以前那样精打细算、质量愚蠢。无论如何,供应商应该继续投资于为他们的优质产品做广告,因为如果他们停止做广告以节省金钱,那就像停止做钟表以节省时间一样愚蠢。