现代大学英语精读笫三册lesson3课件

优秀精品课件文档资料
*
LessonThree
MichaelDell’s
Two-Billion-DollarDream
*
Pre-classquestion:
WhatdoyouknowaboutMichaelDell?
*
Warming-upexpressions
oiltycoon/businessprospects/abusinessorder/acompetitiveedge/businesslicen/inventoryandoverhead/custom-madecomputers/surplusstock/asalesquota/aretailprice/addedvalue/theopportunityofalifetime/directmarketing/alawfirm/accountingbasics/on-sitervice/whollyownedsubsidiaries/aciviccenter/endurs
*
Dell’sExperiences
Dellbeganthebusinessmanufacturingpersonalcomputerswithsomeradicalideas,includingmaintainingnofinished-goodsinventoriesandpracticallynocomponentinventories,buildingonlytoorder,andllinganddeliveringthecompletedPCunitsdirecttocustomers(directsales).
*
Dell’sExperiences
ThecompanybecamesuccessfulenoughthatDelldroppedoutofcollegeattheageof19torunthebusinessfull-time.In1987,PC'sLimitedchangeditsnametoDellComputerCorporation,andin2003,Dell,Inc.
ThecompanybecamethemostprofitablePCmanufacturerintheworld,withsalesof$35billionandprofitsof$2billionin2002.
*
AccoladesforDell
EntrepreneuroftheYear"fromInc.(Incorporated)magazine;"ManoftheYear"fromPCMagazine;"TopCEOinAmericanBusiness"fromWorthMagazine;"CEOoftheYear"fromFinancialWorldandIndustryWeekmagazines.
*
Hisfameandlife
Inthe2005publicationoftheForbes400,Dellwaslistedasthe9thrichestmanintheUnitedStatesandthe18thrichestintheworldwithanetworthofaround$16billion.DellresidesinAustin,TexaswithhiswifeSusanandtheirfourchildren.
Forbes <<财富(福布斯)>>杂志
*
Forbes400
TheForbes400isanannuallistpublishedbyForbesmagazineofthewealthiest400peopleintheUnitedStates.AtthetopofthelistisBillGates,co-founderofMicrosoft,withanetworthof48billiondollars.The400thwealthiestpersonintheUnitedStates,NormanWWaitt,Jr.,co-founderofGateway,hasanetworthof750milliondollars.OtherprominentnamesincludeWarrenBuffettandTeresaHeinzKerry,thewifeof2004DemocraticpresidentialcandidateJohnKerry.HenryKravisranked#283in2004.
Gateway网关;网间连接器
*
ThecretofDell’ssuccess
A.      Tobethefirst:
Heisthefirstonetohituponabrilliantidea,commonnthough.Successusuallybelongstothepersonwhodarestobethefirst,tobecreativeandoriginal.