学术英语社科课件
更新时间:2022-09-28 08:33:20 阅读： 评论：0
学术英语社科
AcademicEnglishforSocialSciences
5
SociologyMatters
Culturesallsharecertainbasiccharacteristicsdespitedifferences.Inthisunitwewillehowthocharacteristicschangeasculturesdevelop,andhowculturesinfluenceoneanotherthroughtheirtechnological,commercial,andartisticachievements.
Unit5 Sociology
Matters
UnitContents
TextA
TextB
Listening
Speaking
Writing
Lead-in
TextC
Lead-in
TaskReadthefirstparagraphofthetext.WorkinpairsandwritedowntwoexamplesofthedevelopmentofcultureinChina.
1_____________________________________________
2_____________________________________________
Unit5 Sociology
Matters
TextA
CriticalreadingandthinkingofTextA
TextAnalysis
Analyzingthetextbyexplainingkeyterms
1Culture
thetotalityoflearned,sociallytransmittedcustoms,knowledge,materialobjects,andbehavior
Unit5 Sociology
Matters
TextA
CriticalreadingandthinkingofTextA
TextAnalysis
2Culturaluniversals
adaptationstomeetesntialhumanneeds,suchaspeople’sneedforfood,shelter,andclothing
e.g.athleticsports,cooking,funeralceremonies,medicine,andxualrestrictions(AnthropologistGeorgeMurdock)(Para.2)
Unit5 Sociology
Matters
TextA
CriticalreadingandthinkingofTextA
TextAnalysis
4Globalization
theworldwideintegrationofgovernmentpolicies,cultures,socialmovements,andfinancialmarketsthroughtradeandtheexchangeofideas
e.g.StarbucksinChina(Para.6)
Unit5 Sociology
Matters
TextA
CriticalreadingandthinkingofTextA
TextAnalysis
5Diffusion
theprocessbywhichaculturalitemspreadsfromgrouptogrouporsocietytosociety.
e.g.Diffusioncanoccurthroughavarietyofmeans:
exploration,militaryconquest,missionarywork,theinfluenceorthemassmedia,tourism,andtheInternet.(Para.7)
Unit5 Sociology
Matters
TextA
CriticalreadingandthinkingofTextA
TextAnalysis
6McDonaldization
theprocessthroughwhichtheprinciplesofthefast-foodrestauranthavecometodominatecertainctorsofsociety,bothintheUnitedStatesandthroughouttheworld
Unit5 Sociology
Matters
TextA
CriticalreadingandthinkingofTextA
McDonaldizationisassociatedwiththemeltingofcultures.
Examples:
InJapan:Africanentrepreneurshavefoundathrivingmarketforhip-popfashionspopularizedbyteensintheUnitedStates.(Para.9)
InAustria:theMcDonald’sorganizationhasdrawnonAustrians’loveofcoffee,cake,andconversationtocreatetheMcCafefast-foodchain.(Para.9)
Unit5 Sociology
Matters
