牛津译林版高中英语必修四M4Unit1Project课件

高中英语课件
(madeofdingshangtuwen)
高中英语课件(madeofdingshangtuwen)
Howdoyoubuildanadcampain?
Para1
Para2
Para3
Para4
the________ofanadcampaign
thetargetaudienceandhowtodeterminethetargetaudience
whattheadcampaignsays
howtoreachthetargetaudience
definition
Howdoyoubuildanadcampain
1.Whatdoyouknowaboutanadcampaign?
2.Whatmustyoukeepinmindwhenyoustartasuccessfuladcampaign?
3.Whydoyouneedtorearchyouraudience?
4.Whatisimportantwhenyouareplanninganadcampaign?
5.Whenyoudecidewhatapproachyouuinanadcampain,whatshouldyoubaiton?
Readingcomprehension
1.Whatdoyouknowaboutana
1.Whatdoyouknowaboutanadcampaign?
2.Whatmustyoukeepinmindwhenyoustartasuccessfuladcampaign?
Anadcampaignisanplannedprogrammeofadvertimentsusingvariouskindsofadstoreachacertainaudience.
Aclearaimandtargetaudience.
1.Whatdoyouknowaboutana
3.Whydoyouneedtorearchyouraudience?
Becauyoucancreatetherightmessagefortherightpeoplebydoingso.
4.Whatisimportantwhenyouareplanninganadcampaign?
Itisimportanttotrytoappealtotheaudiencetogetthemtoreactinacertainway.
5.Whenyoudecidewhatapproachyouuinanadcampain,whatshouldyoubaiton?
Mainlyonthetargetaudienceandwhichkindofadsreachthatgroupbest.
3.Whydoyouneedtorearch
翻译短语
havesthinmind
reachacertainaudience
figureout
getsbtodosth
determinethetargetaudience
dosthinadvance
appealtosb
reactinacertainway
careabout
historybehindsth
getsthacross(tosb)
dependonsth
1头脑中有某物
2影响特定的受众
3弄清楚
4让某人做某事
5确定目标受众
6事先做某事
7吸引某人
8做出某种反应
9关心;关注
10某事的历史背景
11(向某人)传达
12取决于
/keepsthinmind
/beconcernedwith
(makesbunderstandsth/makesthunderstoodbysb)
翻译短语havesthinmind1头脑中有某物/k
Anti-smokingadcampain
Readingcomprehension
1.Whatisthesubjectofthisadcampaign?
2.Whydotheybuildthisadcampaign?
3.Whoisthetargetaudienceforthisadcampaign?
4.Whatistheadcampaignaimedtodo?
5.Whatisthesloganforthiscampaign?
Anti-smokingadcampainReading
1.Whatisthesubjectofthisadcampaign?
Anti-smoking.
2.Whydotheybuildthisadcampaign?
Becautheproblemcostscountriesalotofmoneyandcausgreatdamagetothewelfareofthepeople.
1.Whatisthesubjectofthis
3.Whoisthetargetaudienceforthisad
campaign?
High-schoolteenagers.
4.Whatistheadcampaignaimedtodo?
Todiscourageyoungpeoplefromsmoking.
5.Whatisthesloganforthiscampaign?
Smokingkills!
3.Whoisthetargetaudience
短语翻译
1导致
2对……造成损害
3选择……作为……
4高中的青少年
5劝阻某人使其不要做
6在乎,担忧
7说服某人做某事
8敦促某人做某事
9为某人提供某物
10告知某人某事
11组织一次作文竞赛
resultin
cau/dodamageto
choo....as....
high-schoolteenagers
discouragesbfromdoingsth
careabout/beconcernedabout
convincesbtodosth
urgesbtodosth
providesbwithsth
informsbabout/ofsth
organizeanessaycompetition
短语翻译1导致resultin