牛津译林版高中英语必修四一单元reading1课件
更新时间:2022-09-27 18:11:16 阅读： 评论：0
高中英语课件
(金戈铁骑整理制作)
高中英语课件(金戈铁骑整理制作)
Reading: Advertiments 1stPeriod
Reading: Advertiments 1stPe
Lead-in: Whatkindofproductorrviceisbeingadvertid?
Waterprotection
SalesofCocoCola
Whichaddoyoulikeandwhy?
learn
more
about
ads
Lead-in: Whatkindofproduct
Fast-reading
1Whatdoadvertimentncouragepeopletodo?
2WhatdoesPSAsstandfor?
3WhatarePSAsmeanttodo?
Tobuyaproductorrviceorbelieveinanidea.
Publicrviceadvertiments.
Toeducatepeopleabouthealth,safetyor
anyotherissuewhichaffectspublicwelfare.
Fast-reading1Whatdoadvertis
Detailed-reading
1Wherearetheadvertimentsmostcommonlyfound?
2WhatisthedifferencebetweencommercialadvertimentsandPSAs?
Theyaremostcommonlyfoundinnewspapersand
magazines,onbillboards,theInternet,radioandTV.
Acommercialadvertimentisonewhichsomeone
hadpaidfortopromoteaproductorrvice,whilea
PSAisoftenplacedforfree,andisintendedtoeducate
peopleaboutissueswhichaffectpublicwelfare.
TaskOne
Detailed-reading1Whereareth
3Whyaresomeoftheadscleveraccordingtothearticle?
4WhendidChinabeginanationwidepublicrviceadvertisingcampaign?
5WhyshouldwefollowtheadviceinPSAs?
Becaualthoughtheadsdonotlie,theydonot
tellyouthecompletetruth.
In1996.
Becautheyaremeanttobehelpful,andby
followingtheadviceinPSAs,wecanoftenlearnalot.
3Whyaresomeoftheadsclev
T/F
1Advertimentsarefoundinmanyplaces.
2PSAsareonlyfoundinnewspapers.
3Alladvertimentstellthecompletetruth.
4PSAsandcommercialadsusomeofthesamemethods.
5Commercialadscangiveusvaluableinformationabouthowtoliveourlives.
6AnadwarningpeopleagainstsmokingisanexampleofaPSA.
TaskTwo
notonly
Notall
PSAs
T/F1Advertimentsaref
Discussthestructureofthetext
introductionofadvertiments
commercialandpublicrviceads
author’sopinions/suggestions
Howtoreadexpositorywriting?
Discussthestructureofthet
ReadingStrategy
Thebasicformatofexpositorywriting:
Introductionofsubject
Supportingdetails
Conclusion
Payattentiontotheinformation
thatfollowsthestatement.
Take‘Publicrviceads’forexample:
ReadingStrategyThebasicfor
Subject:
Informationsupporttheidea:
(1)
(2)
(3)
Conclusion:
PSAsusomeofthesamemethods,
buttheyaremadetorvethepublic.
PSAsaremeanttoteachusandhelpuslead
betterlives.
TherearealsoPSAsthateducatepeopleabout
publicrviceprojects.
OtherPSAsteachpeoplehowtolivehealthylives.
Wecanlearnalotfromthem.
Nowwecanhaveabetterunderstandingofthetext.
Subject:PSAsusomeofthes
