新人教选修9 Unit5 Inside advertising

KeepingAdvertirsHonest
Discuss
Therearemanyadvertimentsaroundus,somearehonest,whilesomearedishonest.
Appreciatethefollowingadvertiments,tellwhichoneyoubelieveandwhichyoudon’t.
Renewyourskininvendays!
Thelaw.
Advertisingorganizations.
Complaintsorganization.
Theconsumer.
Readthepassagequicklyandfindoutthewaystokeepadvertirshonest.
Wouldyoucomplainaboutanyoftheadvertimentsinthispassage?
Thetwoadsonpage49havesomemisleadinginformation.Theyexaggeratetheufulnessoftheproducts.Theteaadtriestopersuadepeopletobuyit,becauitclaimstoreduceweight.Theshoeadimpliesthatifpeopledon’tweartheirproduct,theywillbealor.
Languagepoints
1.andso连接并列句
ThanksgivingisanonlyAmericanholidayandsoneitherBritishpeoplenorAustralianpeoplecelebratesit.
感恩节只是美国人的节日,因此英国人或者澳大利亚人都不过这个节日。
2.Onewaytocontroladvertisingistomakelawsthatpreventadvertirsdoingthewrongthing.控制广告的方法之一就是制订法律以约束广告商们的不法行为。
onewayto…isto…
(做某事的)方法之一就是……
Onewaytohelpthemistohelpthemlearntohelpthemlves.
帮助他们的方式之一就是帮他们学会自助。
3.Insomecountriesadvertisingalcoholicdrinksortobaccoisbannedaltogether.在一些国家,为酒精饮品和香烟做广告是完全禁止的。
banv.(尤指法律上)禁止
n.禁令,禁止
Thereisabanonsmokinginthistheatre.
这戏院内不准吸烟。