新编剑桥 务英语Unit 4课件

Whatisadvertiment?
Doyouknow...
Thestylesofadvertiment?
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Whatisadvertising?
Itisameanstoletpublicknowacertaininformationthroughamediumformwithsomecosttomeetaspecificneed.
Thestylesofadvertiment:
Billboardwordofmonthmail-shot
TVcommercialspambannerbrochure
Newspaperadvertssampleinternetadvert
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Purpoofadvertiment:
ACCA
-----------awareness
--------comprehension
--------conviction
---------action
vocabulary
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Brochure宣传手册
Sample样品
Subscriptionfee入网费,开通费
Launchaformalinvestigation展开正式调查
Targetaudience目标观众
Ingredientslist成分清单
Onlinecomplaintsform网上投诉表
Promotionalgift促销赠品
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B.Whenplanningadvertisingcampaign,thefirstthingtoconsideristheageandgenderofthetargetcustomer.Onlywhenyouknowtheageandgenderofthetargetcustomercanyouknowtheirlikesanddislikes,andthemediatheyoftenhaveaccessto.
Itisalsoagoodideatoconsiderthetypicalincomeofthetargetcustomers.Theirtypicalincomecantellyouthetypeofproductsorrvicestheymayenjoy.Youradvertisingcampaignwillfailifyouareaimingatpeoplewiththewrongincomegroup.
Inaddition,don’tforgettomakeaninvestigationintowhattheyreadinordertolectanappropriatetypeofadvertising.Ifthetargetcustomerdoesn’tlogontheInternetatall,launchingyouradvertimentonlinewillleadtonothing.Similarly,iftargetcustomersdon’thavethehabitofreadingnewspapers,havingyouradvertimentprintedonnewspaperswillsurelybeawasteofmoney.
vocabulary
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Delegate/delegator委派者
Helpfulfeedback有助的反馈
Constructivecriticism建设性的批评
Bitsandpieces零碎
Financialorpsychologicalrewards物质上或精神上的报酬
Letgo放手
Specificskills特长
A
E
C
D
G
F
B