模块四 unit 1 welcome to th unit (2014年)课件

Welcometotheunit
Unit
1
Advertising
Unit1
课件描述:
本堂课以听说为主,是整个单元的第一课时,是对整个单元的导入,应起到引导学生对本单元主题即广告业和广告产生情趣的作用。
dvertising
A
Unit1
WelcometotheUnit
Enjoysomebeautifulads
Brainstorming:
1.Wherecanwefindtheads?
2.Whydoyouliketheads?
Onbillboards,ontheInternet,innewspapers/
Magazines,onTV,inleaflets,orinbutc.
Theyarequiteinteresting,creativeandwecangetsomeufulinformationfromthem.
Discussandspeak:
Readtheinstructionsandfocusonthefourposters.
Trytoanswerthequestions:
Whatimage(s)canyoueoneachposter?
Whatcanyoureadoneachposter?
Whatcanyoulearnfromeachposter?
Commercial
advertiments
Publicrvice
advertiments
Thisposterisacommercial
advertiment.Itofferthe
Airlinervice.Itus“Ilove
toflywithOxlinAirlines.
Takingairlinesisafastway
togettoanotherplace.Inthiswaycanmuchoftimebesaved.
Poster1
Takingdrugisharmfulboth
tothepeoplewhotakedrug
andtheirfamily.Ifsomeone
takesdrugs,hewillbecome
riouslyill.Thisposteris
intendedtoeducatepeopleabouthealthandproblemsinsocietyandcallsonpeopletomakeananti-drugscampaignanditalsotellusnottoignoretheproblemaroundus.
Poster3
Thisposteristargeting
youngpeopleespecially
girls,becautheypay
moreattentiontotheir
appearance.Ituspersuasivewords“Shinethatlastsfordays”successfullytopersuadeyoungpeopletobuythisshampoo.
Poster4